Onoe Ryu: Website Redesign

ONOE RYU WEBSITE REDESIGN

Refreshing the digital presence and brand identity of a traditional Japanese dance school through clear design and streamlined content.

Client:

Onoe Ryu Enterprise

Role:

Graphic

Tools:

Figma

Year:

2021

Project Overview

Background

Onoe Ryu is a traditional Japanese dance school dedicated to preserving and sharing classical performance art with new generations of students. Its website was outdated, difficult to navigate, and not reflective of the artistry and elegance of its dance tradition.

As both a designer and volunteer with the organization, I took on the task of reimagining the school’s website. The goal was to create a site that would be approachable for prospective students, easier to navigate, and for event organizers quickly find the information they needed.

Goals + Opportunties

Goal

Improve User Experience

Have key information directly on the homepage.

Goal

Establish Clear Calls to Action

Guide users toward inquiries, lessons, and event participation.

Goal

Establish Brand Identity

Define a cohesive visual language (colors, fonts, imagery) that reflects the elegance and tradition of Onoe Ryu.

Design Process

Discovery

I began by auditing the existing site to understand its structure and identify gaps. I also conducted a working session with the site owner to align on priorities: attracting new students, showcasing cultural authenticity, and making essential details (like class info and contact options) more accessible.

Define

To align the digital presence with the school’s identity, I first established a branding foundation. This included:
• moodboard development to capture tone and inspiration,
• color and font definitions that balance tradition with modern usability, and
• visual hierarchy guidelines to ensure clarity across headings, body text, and calls to action.

From there, I drafted a sitemap focused on user intent—whether a visitor was seeking class schedules, background on Onoe Ryu, or event booking details. The focus was on reducing unnecessary clicks and ensuring information could be found directly from the homepage.

Outcome

Working in Figma, I designed the new site with an emphasis on clarity and flow. The homepage now acts as a hub for key information, minimizing clicks to reach important content. Visitors can now:
• quickly learn what the school offers,
• navigate intuitively to class information and contact details,
• engage with the school through clear calls to action, and

Get in Touch

Please reach out if you have any questions or comments you'd like to discuss.

I'm currently available for consultation, freelance, and full-time work.

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